When Marc Jacobs beauty named Jessica Lange, 64, as the new face of the brand, it took the beauty world by surprise and happiness if I may add.
Lange as the new face of a cosmetic brand is an amazing, genius move. It so good to see people that doesn’t have perfect skin, or all photoshop to make the face look like a sheet and the makeup flawless. I find it very refreshing that some one has the courage to put real women up there. Whether is a plus size model or a 64 year old actress it’s good to see that some people still see real beauty in real women. The fact that she’s the face of the new campaign, and yes, she has some photoshoop done, but you can still tell she’s an older woman, is great.
MJ beauty isn’t the only one making bold moves. It was recently announce that 68-year-old British actress Charlotte Rampling is going to be the new face of Nars cosmetics as a it is the brand’s 20th anniversary.
What do you think about brands that don’t use regular models for their campigns?